Guide Language: Introduction: at the beginning of July 2019, I as an editor had the opportunity to enter Beijing Wdoodoo E-Commerce Co., Ltd. (hereinafter referred to as "Wdoodoo") and had an in-depth dialogue with Ms. Huang Shasha, CEO of Wdoodoo, which also enabled me to have a new understanding of the one-stop B2B e-commerce service platform of the whole industry chain of paper products and sanitary products. The platform is about to be 3 years old right now.

In the second half of 2016, Wdoodoo began to lay out B2B business module of the whole industry chain of paper products and sanitary products; in 2018, Wdoodoo's annual own warehouses trading volume exceeded 800 million yuan RMB, GMV exceeded 3.2 billion yuan RMB, nearly 300 merchants settled on the platform. The total number of users was nearly 25,000. The independent visitors exceeded 140,000. The platform's browsing volume reached 859,300 times. Daily users reached 1936, and so on. Half of 2019, Wdoodoo added power two wheel drive (supply chain collection + supply chain service) and sustained to empower the whole industrial chain of paper products and sanitary products.

"We started to prepare for the platform construction in 2016, and by 2018, the own warehouses trading volume exceeded 800 million yuan, and GMV exceeded 3.2 billion yuan, which is not a high proportion in the whole paper and sanitary products industry. But in the whole paper and sanitary products market, Wdoodoo is the first company who focuses on one-stop exquisite B2B e-commerce service platform. Especially in 2017-2019, some national policies were released and issued successively by MIIT, the State Council, and the Ministry of Commerce, which made Wdoodoo stand in a higher starting point for the future. " Wdoodoo’s CEO Ms. Huang Shasha said to me.

Objective: one stop exquisite B2B e-commerce service platform helps enterprises to reduce cost and increase efficiency

"To provide online commodity trading services for the upstream and downstream of paper products and sanitary products industry, including self-employed e-commerce, third-party e-commerce and SaaS services. We will build a one-stop exquisite B2B e-commerce service platform by some ways actively play the Internet convergence capacity, such as collective procurement, one-stop procurement, category resale, supply chain extension and sub terminal alliances, to help users improve the efficiency of procurement and sales and reduce the cost of procurement and sales. This always is the goal of Wdoodoo, and with the help of the two-wheel drive of the supply chain collection and supply chain service, continuously realizes the innovation and application of the supply chain, and makes every effort to empower the whole industrial chain of paper products and sanitary products. " Ms. Huang Shasha, CEO of Wdoodoo, pointed out in the interview that "it is very difficult for many enterprises in the industry to realize multiple demands on one platform, which are favored to develop themselves through e-commerce, but Wdoodoo can break through the barriers to achieve this goal. In addition to policy oriented support, it is also necessary for Wdoodoo to get her parents company’s support that Beijing United is officially selected into ‘the National Supply Chain Innovation and Application Pilot Enterprise’ jointly approved by the Ministry of Commerce, MIIT, People's Bank of China and other eight ministries in October 2018, so we have enough strength to prove our determination to empower the whole industry chain of paper and sanitary products.

"Of course, the development of Wdoodoo is diversified. At present, through the innovative operation of flagship stores and brand stores, the platform vigorously promotes the construction of the third-party e-commerce service platform, with supply chain innovation and application as the core, and constantly improves the SaaS service function, such as Cloud ERP, online payment, online signature, cloud logistics, cloud warehouses and other system functions have been fully used." Ms. Huang Shasha told our editor, "from the second half of 2019, Wdoodoo will further develop into an intelligent factory and industrial Internet platform based on the industrial chain, continuously empower to open up the upstream and downstream trading nodes of the whole industry of paper products and sanitary products to shorten the upstream and downstream enterprise resource docking chain."

Layout: seize the market pain point and let character of B2B e-commerce penetrate into the entire industrial chain

" October 10 of every year is the Wdoodoo Double 10 E-commerce Festival that is becoming an important festival in the paper and sanitary products industry. Since the first e-commerce festival in 2017, platform trading have made sustained and rapid growth. On the day of the "double 10 Festival" in 2018, Wdoodoo's online proprietary trading exceeded 178 million yuan, and GMV exceeded 397 million yuan, three times more than the first "double 10 E-commerce Festival" in 2017. " Ms. Huang Shasha pointed out in the interview that "demand consists of two aspects, one is lower cost, the other is better experience. We are infiltrating the advantages of Wdoodoo into the whole paper and sanitary products industry chain in a special way, and the Double 10 E-commerce Festival is not only a concept, but also an action. The Festival was operated through the multi-dimensional and multi-way, such as famous enterprises and famous shops, exclusive interviews with famous people, online seckill of hot goods, discount coupon, million yuan red packets, lucky lottery, etc. Enterprises can have good performance with a good sense of service experience in the Double 10 Festival, which has become a special day that industry enterprises are looking forward to participating in every year. "

"By the second half of 2019, Wdoodoo will also go into the special day of the third anniversary. There are numerous opportunities and challenges in the paper and sanitary products market. Wdoodoo is not satisfied with our achievements, but we have more to do," Ms. Huang Shasha said. "Looking forward to the future, Wdoodoo will vigorously promote the Internet development strategy of the whole industry chain of paper and sanitary products, based on integration, transform and upgrade the traditional paper products and sanitary products industry, follow the national major industrial guidance, such as industrial e-commerce, industrial Internet, supply chain innovation and application, commodity market platform economy, etc., to constantly realize the cost reduction and efficiency increasing, high-quality development and efficiency change of upstream and downstream enterprises. At the same time, it will further improve the management and service capabilities of the acme supply chain and vigorously promote the global categories, services and regional partners plan. "

Concluding remarks:

Adhere to the organizational concept that realizing customer value is the bottom line of enterprise survival, Wdoodoo will continue to move forward in its own direction.